About us

ABOUT USBrand Identity

We Do Technology SK hynix is ushering in a new future by leading the technology-based IT ecosystem.
With tenacious commitment and technological innovation, SK hynix is striving to make a future where all stakeholders and members of society enjoy shared growth. By establishing a system of a new brand identity, SK hynix is aiming to become a maker of a better world at the core of advanced technology.

We Do Technology
Purpose
Making a better world
with all members of society
by leading the tech-based
IT ecosystem
Values
Tenacity & Commitment
Advanced Tech.
Prosperity Together
Drivers
Leading Technology
Trusted Partnership
Shared Social Value

Brand Identity

Technology Innovator for a Better World

Brand Slogan

We Do Technology SK hynix
Purpose
The mission of SK hynix
Values
The unique values upheld by all SK hynix members
Drivers
The reasons for which customers/society choose and support SK hynix
Brand Identity (BI)
The identity & ultimate goal of SK hynix which reflects the Purpose/Values/Drivers
Brand Slogan
A more symbolic and concise version of the BI