SK海力士作为以技术为核心的IT生态链引领者开创新未来.
坚强的精神与不断的技术创新、与利益关系人、社会成员共同成长的未来，SK海力士将重新树立品牌标识体系，并在尖端技术的核心领域创造更美好的世界.
Purpose
Making a better world
with all members of society
by leading the tech-based
IT ecosystem
with all members of society
by leading the tech-based
IT ecosystem
Values
Tenacity & Commitment
Advanced Tech.
Prosperity Together
Advanced Tech.
Prosperity Together
Drivers
Leading Technology
Trusted Partnership
Shared Social Value
Trusted Partnership
Shared Social Value
Brand Identity
Technology Innovator for a Better World
Brand Slogan
- Purpose
- SK海力士所存在的目的
- Values
- SK海力士成员都要保护的固有价值
- Drivers
- 客户与社会选择和支持SK海力士的动因
- Brand Identity (BI)
- 压缩性地反映目的、价值、动因的SK海力士固有特征及追求方向
- Brand Slogan
- 用有象征性且简明的句子，向外部表达BI的信息
