SK海力士作為以技術為核心的IT生態鏈引領者開創新未來。
堅強的精神與不斷的技術創新、與利益關係人、社會成員共同成長的未來，SK海力士將重新樹立品牌標識體系，並在尖端技術的核心領域創造更美好的世界。
Purpose
Making a better world
with all members of society
by leading the tech-based
IT ecosystem
with all members of society
by leading the tech-based
IT ecosystem
Values
Tenacity & Commitment
Advanced Tech.
Prosperity Together
Advanced Tech.
Prosperity Together
Drivers
Leading Technology
Trusted Partnership
Shared Social Value
Trusted Partnership
Shared Social Value
Brand Identity
Technology Innovator for a Better World
Brand Slogan
- Purpose
- SK海力士所存在的目的
- Values
- SK海力士成員都要保護的固有價值
- Drivers
- 客戶與社會選擇和支持SK海力士的動因
- Brand Identity (BI)
- 壓縮性地反映目的、價值、動因的SK海力士固有特徵及追求方向。
- Brand Slogan
- 用有象徵性且簡明的句子，向外部表達BI的信息。
